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Alyssa Arredondo

Marketing Manager


The Benefits of Offering Flat Debit Cards

By Alyssa Arredondo

December 11, 2012

Use of cash and checks has declined significantly as consumers continue to embrace a range of card-based payment options. Debit cards in particular have enjoyed phenomenal growth over the past decade. The good news is that financial institutions are still in a great position to capitalize on debit card growth by focusing on profitability through [...]

BankPlus Gains Instant Success with Instant Issuance

By Alyssa Arredondo

October 3, 2012

The Challenge: BankPlus was founded in 1909 as Citizens Bank & Trust Company (CB&T), in Belzoni, Mississippi. In the last decade, BankPlus has grown from $156 million to over $2 billion in total assets. The bank currently has over 60 offices in 33 Mississippi communities. BancPlus Corporation is the parent company of BankPlus. Several years [...]

The Adoption of EMV® Technology in the U.S.

By Alyssa Arredondo

March 4, 2012

There is a new sense of urgency for all players in the market to understand what EMV technology means to them. Financial institutions and card issuers need to begin thinking about how this is going to affect them and what the next steps are to ensure that they are well positioned in the market as this migration happens.