China Everbright Bank—headquartered in Beijing with a total of 807 branch outlets—wanted to differentiate their services in order to increase their competitiveness in the marketplace. The Bank and Datacard Group jointly developed an instant credit card issuance program with the primary goal of enhancing the customer experience. The program was designed to allow customers to walk into a local bank branch, choose a personalized background picture for their credit card and receive the new card within 70 seconds. Click here to read the full story.
By Kristin Eckmann, Director Brand & Communications
Kristin Eckmann is Entrust Datacard’s director of global communications, where she oversees and drives all global public relations, social media and communications efforts for the company. Prior to joining Entrust Datacard, Eckmann worked as the marketing director for Dynamic Card Solutions and has held various positions in public relations and marketing in the technology industry. Eckmann holds a bachelor’s degree in journalism with a concentration in public relations from Colorado State University.
Published under Datacard News
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