With community excitement built around their local high school programs, Citizens Bank of Las Cruces found a way to capitalize on this high school rivalry, and offer a financial instant issuance program to its customers that would increase revenue and customer service, as well as give back to their community.
By Kristin Eckmann, Director Brand & Communications
Kristin Eckmann is Entrust Datacard’s director of global communications, where she oversees and drives all global public relations, social media and communications efforts for the company. Prior to joining Entrust Datacard, Eckmann worked as the marketing director for Dynamic Card Solutions and has held various positions in public relations and marketing in the technology industry. Eckmann holds a bachelor’s degree in journalism with a concentration in public relations from Colorado State University.
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