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How Banks Can Turn EMV into a Customer Loyalty Opportunity

By Kristin Eckmann, Director Brand & Communications

Jul 28, 2015
 

With the looming liability shift in the United States, EMV is on every payment card issuer’s mind. Though with the challenge comes opportunities, such as bolstering customer relationships.

recent column, written one of our industry experts and published in PaymentsSource, outlines how being a trusted partner to customers will only benefit financial organizations in the long run. Remember that keeping the consumer top-of-mind will inevitably have a positive impact on an organization’s bottom line.

 

 

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About Kristin

Kristin Eckmann is Entrust Datacard’s director of global communications, where she oversees and drives all global public relations, social media and communications efforts for the company. Prior to joining Entrust Datacard, Eckmann worked as the marketing director for Dynamic Card Solutions and has held various positions in public relations and marketing in the technology industry. Eckmann holds a bachelor’s degree in journalism with a concentration in public relations from Colorado State University.

View all articles by Kristin

Published under Consumer, Datacard News, Financial

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