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ID Cards to the Rescue

By Heather Morris, Public Relations Manager

Jun 30, 2016

The Severn Area Rescue Association (SARA) is the largest independent lifeboat service in the U.K., providing inshore rescue boat and land search assistance to Severn Estuary, the upper reaches of the River Severn and the Wye, Bristol Avon, Tewkesbury Avon and Usk rivers. The charitable organization has nine operational boats, nine mobile response units, five stations and approximately 150-plus volunteers. The organization is called upon to respond to incidents such as boats or persons in distress, missing person searches, animal rescues and flood relief and support.

Recently, the organization wanted to produce high quality ID badges for their volunteers, however the association could not justify spending their life saving funds on an ID card printer. The organization was creating ID badges out of simple cardstock which was laminated in hopes of extending its life. Getting ID badges to new volunteers was a lengthy process and the handmade ID cards were not long lasting.

When DED Limited, an Entrust Datacard partner, heard of the need they reached out to SARA and was able to donate an ID card printer so that volunteers would have the ability to produce high quality ID cards in house. Today, the ID card printer is located in SARA’s Beachley, Chepstow location in the U.K., is now used to issue high quality, durable ID cards to all volunteers across all of the organization’s locations from Newport in South Wales to Kidderminster and above in the West Midlands.

Read more in this compelling case study, click here.

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About Heather

Heather Morris is Entrust Datacard’s public relations manager, where she manages corporate public relations and social media. Prior to joining Entrust Datacard, Morris held a variety of positions in account management, marketing and public relations within the financial, technology and healthcare industries. Morris holds a bachelor’s degree in communication from Luther College in Decorah, Iowa.

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