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U.S. EMV Migration Timeline

By Ray Wizbowski, VP Financial Marketing

Jan 19, 2015
 

The EMV 101 series provides go-to-resources for those who are interested in learning more about EMV payment technology and EMV migration in the U.S. This is the fourth entry to this series that outlines the timeline for the U.S. EMV migration.  As we progress through the series, we will go more in-depth on the EMV technologies and applications that are important for a successful program roll out.

The U.S. is the last major economy in the world to implement chip-based payment technology and in an effort to encourage EMV deployment, the U.S. card brands have instituted a fraud liability shift beginning October of 2015. This means that after October 2015, all parties that make an investment in EMV technology will be protected from being financially liable for potential fraud losses. Are you ready to make the shift? Click the image below to see a full migration timeline.

 

EMV_timeline_v3

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About Ray

For over 15 years, Ray Wizbowski has been helping shape and promote companies that specialize in security and payment innovation. Currently Mr. Wizbowski leads Entrust Datacard’s global financial vertical marketing. Prior to Entrust Datacard, Mr. Wizbowski was the vice president of strategic marketing for Gemalto’s Security Business unit helping drive the convergence of security controls with online transactions. Prior to Gemalto, Mr. Wizbowski was the vice president and general manager of ForeScout technologies – a leading pioneer of network access control technology. Prior to ForeScout, Ray held senior business development and marketing positions at MetiLinx, Positio Investor and Public Relations and Action Foundation.

View all articles by Ray

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